Bloomfield-based ARTfx Brings High-Profile Signs Nationwide

In business, standing out from the crowd is often the key to success. For ARTfx, this has become a reality beyond our wildest dreams. Recently, we were featured in a local news broadcast, spotlighting our exceptional craftsmanship, innovative designs, and dedication to our community. From Sally’s Apizza to Mohegan Sun, The College Street Music Hall to Connecticut College, ARTfx has artistic works in places across the state and the country.

Video Transcript, Courtesy of Fox61:

In Bloomfield. Something bright. You might not have heard of them, but it’s a good bet you’ve seen their work up in lights and center stage.

 “I specialize in high-end custom electric signs and architectural fabrication.”

 These are the offices of ARTfx. And before they’re affixed, the sign language starts here.

 “Pepes? Absolutely. Sally’s as well.”

 Graphic designs of every kind and at ARTfx, there’s no shortage of sound effects.

 “It’s masonry, it’s welding, it’s woodworking. It is custom neon.”

 “We’re metal fabricators, experts in plastics and lighting, you name it.”

 Lawrin Rosen is the ARTfx owner. “We have craftspeople and every discipline, so we’re able to handle most of it here.”

 They’ve been doing this here in Bloomfield for the past 41 years and their designs are seemingly everywhere.

 “West Hartford, Hartford, Massachusetts, Rhode Island, New York.”

 “You’ll see our work all over the world, all over the country.”

 From high profile to higher ed. They make bold statements from a Bloomfield back-lot.

 “You know, we go to art school, guys like me. We want to be artists that have our work in museums. The sign business, the whole outdoors everywhere, that’s our museum.”

 “It’s always kind of cool to pass by and go, yeah, we built that.”

 In Bloomfield. Jim Altman, Fox 61, Connecticut’s news station.

The Importance of Effective Signage: Boosting Your Business’s Visibility and Branding

The Importance of Effective Signage: Boosting Your Business’s Visibility and Branding

In today’s complex marketplace and associated visual landscape, companies and establishments must stand out and make an impression on their potential target audience. While digital marketing and online advertising have become dominant, traditional forms of advertising, like effective signage, still play a vital role in boosting visibility and reinforcing branding. In this blog post, we discuss the significance of effective signage and list five ways effective signage can positively affect your organization’s success.

1. Capturing Attention and Generating Brand Awareness

Signage acts as a silent but powerful salesperson for your business, working 24/7 to capture attention and generate brand awareness. Well-designed and strategically placed signs can easily reach a wide audience of pedestrians and motorists. A visually appealing sign that effectively represents your brand creates an immediate and indelible impact, compelling an on-site audience to take notice and remember your enterprise. When advertising, why not start with the local crowd to increase familiarity with your products or services?

2. Enhancing Location Visibility

A well-executed sign strategy enhances your establishment’s visibility in a crowd. An eye-catching sign(s) with attractive colors, legible fonts, and clear messaging can attract a new audience by singling you out from competitors. Signage as a marketing form serves as a landmark, guiding people to your location and creating a strong visual presence that differentiates your communication. Effective signage will earn your organization a powerful, on-site, marketing tool, even after hours when you’re closed.

3. Establishing Brand Identity and Consistency

Signage plays a crucial role in reinforcing your brand identity. Consistent use of logos, colors, and fonts sets a cohesive image which existing and potential clients recognize and associate with your establishment. Incorporating your brand’s unique personality and messaging into signage will impart a strong impression to a substantial part of your target audience. Effective signage helps build trust and loyalty, encouraging repeat business and referrals.

4. Informing and Directing Customers

Signage is an effective means of informing and directing customers by enhancing their overall experience. Whether supplying information about products, services, promotions, or simply helping to navigate through your establishment, well-designed signage can form a seamless process. Clear and concise messaging ensures that customers can easily locate what they are looking for, leading to increased purchases and overall satisfaction. Additionally, directional signs reduce confusion by guiding your audience through large buildings, campuses, shopping centers, outdoor spaces, etc.

5. Cost-Effective and Long-lasting Marketing

Signage is a cost-effective marketing investment that offers long-term benefits. Unlike online ads or general media promotions, signage works continuously, reaching a wide audience for an extended period. Once installed, it continues to generate brand exposure without piling on additional costs. When considering its longevity, durability, and potential reach, effective signage generates an unparalleled return on investment.


In an increasingly digital world, the importance of effective signage has not diminished. Investing in well-designed, strategically placed signs can significantly boost your visibility, enhance brand recognition, and drive customer engagement.

ARTfx creates powerful signage for establishments of all types and sizes. By capitalizing on the expertise of a trusted, 40-year-old, world-recognized sign company, you can elevate your establishment’s visibility while strengthening your imaging efforts, and ultimately achieve greater success in a competitive marketplace.