An industry innovator in architectural sign design, technical illumination and specialty finishes, Lawrin’s lifelong love affair with creative sign manufacturing has propelled ARTfx’ reputation to worldwide recognition.
CHIEF OPERATING OFFICER:
Beginning over twenty years ago as Assistant to the President, Melissa mastered multiple fronts of ARTfx’ manufacturing and computer technology. Her management of all daily operations is indispensable.
VICE PRESIDENT/GENERAL COUNSEL:
From a career in a fast-paced, nationally recognized, New York City law firm, Shaddy shifted careers to join his cousin, Lawrin, playing a leading role in a fast-paced, internationally recognized creative enterprise.
A student of sign industry masters, Istvan is a vital link from old to new. His depth of knowledge is daunting – from masonry through metal fabrication to expert finishing and technical engineering, he does it all and with incomparable precision.
Starting as our screen printer, Paula honed a slew of technical skills including drafting, digital design and engineering, eventually taking charge of the design department. She is also a valued advisor to the president.
SENIOR SALES REP/MARKETING:
Former fashion model, current professional photographer, notable food influencer and social media marketing guru, Cheyney dynamically bolsters ARTfx’ front line with contemporary sophistication and savvy.
SENIOR PROJECT MANAGER:
With years of practical experience in architectural rendering and graphic design, Todd brings a superb skill set to the ARTfx front line. Clients depend on him for expert oversight and impeccable organization.
A true building trade professional, Steven owned an interior construction business for 35 years before bringing his expertise to the ARTfx front line. Beyond his project oversight, Steven also assists with permitting.
ASSISTANT TO THE PRESIDENT:
After many years coordinating a family business, administration comes naturally to Traci. In addition, a master’s degree in counseling is often a valued asset when assisting the company’s top executive.
ARTfx welcomed Lynda from the “other side of the table.” Previously, she served as a Hartford, Connecticut, zoning official. Skilled in regulatory research and interpretation, she understands firsthand state and municipal approval procedures.
BUSINESS DEVELOPMENT & IT DIRECTOR:
With a background in sales, engineering and computer technology, Paul develops ARTfx’ business programs to increase operational efficiency. Additionally, he is well known throughout our region’s business community and has served as the president of the local Chamber of Commerce.
Fine Artist / Muralist:
Mike, an art school graduate, began his career as a billboard painter in New York City. In 1986, he opened Big Picture Studio, a large format printing company he ran for 30 years. At ARTfx, Mike oversees faux finishing and mural painting.
Master Mechanic / Woodwork:
Twenty years with ARTfx and another 15 in the display business translate to incalculable experience. Beyond his legendary woodworking capabilities, Todd is an accomplished sculptor, leathercrafter, painter, illustrator, photographer and all-around “Renaissance Man”.
Master Mechanic / Fabrication – Neon:
A graduate of the Art Institute of Chicago with a BFA in glass blowing and sculpture, Heather began her ARTfx career as a neon tube bender. 15 years later, she leads our fabrication department, managing nearly every critical aspect of the company’s most complex projects.
Master Mechanic / Fabrication – Installation:
A 30-year veteran in the sign business, Jim has spent much of his time as an installer. Now, as a chief fabricator in the ARTfx shop, he focuses on the details of sign construction which facilitate ease of installation and service.
Master Mechanic / Engineering – Fabrication:
“I bring renderings to reality.” It’s a humble claim for a multi-skilled veteran of the trade. Starting in 1976 as a helper in his father’s sign shop, Mike heads ARTfx’ engineering and CNC machining. He also “pinch-hits” for every position in the shop.
Master Mechanic / Heavy Equipment:
There’s not much in the way of backhoes, skidsters, dump trucks or snow plows that Brandon hasn’t commandeered. At ARTfx, he gets to the bottom of things while managing our excavations, and stays on top of matters hoisting our signs sky high.
Master Mechanic / Installation:
He started on the top… hanging billboards for the outdoor advertising trade. At ARTfx, Carlos controls many of the more involved ARTfx installations, making certain the end result matches the plan.
Graphics Department Manager:
Whether printed, stenciled or lettered with vinyl, the majority of ARTfx’ work passes through Sara’s hands before it leaves the facility. Additionally, she oversees all of our mural installations, window graphics and vehicle wrap applications.
She started her bookkeeping career behind a hand-written ledger, penning in accounting entries and typing invoices on an IBM Selectric. In other words, Donna has balanced books a bit. At ARTfx, her experience is invaluable.
Despite 45 years of experience in the spray-painting and powder-coating trades, Irv states with modest reflection, “Whether I’ve been doing this for a long time or not, I want to learn something new every day.”
Plant Supervisor / Installation:
A trade license is required for sign installation and service. In Connecticut, it is mandated by the Department of Consumer Protection. Although he has switched roles from road crew to facilities, Alex has proudly held a sign license for 15 years.
Fabrication / Letters – Glass:
Known as the “The Glassman,” Mike‘s career began many years back as a glazier in his father’s glass shop. Now, a long-term ARTfx veteran, he fabricates illuminated letters and oversees any projects involving glass.
Fabrication / Assembly:
From years on the ARTfx road crew to the ARTfx shop, Merle expanded his lengthy skill repertoire to include welding and sheet metal fabrication. In his spare time, he relaxes fixing small engines of all kinds.
Photos by Todd Gorman