OUR PEOPLE

PRESIDENT:

LAWRIN ROSEN

An industry innovator in architectural sign design, technical illumination and specialty finishes, Lawrin’s lifelong love affair with creative sign manufacturing has propelled ARTfx’ reputation to worldwide recognition.

lawrin@artfxsigns.com

CHIEF OPERATING OFFICER:

Melissa Boehm

Beginning over twenty years ago as Assistant to the President, Melissa mastered multiple fronts of ARTfx’ manufacturing and computer technology. Her management of all daily operations is indispensable.

melissa@artfxsigns.com

VICE PRESIDENT/GENERAL COUNSEL:

SHADDY KESSING

From a career in a fast-paced, nationally recognized, New York City law firm, Shaddy shifted careers to join his cousin, Lawrin, playing a leading role in a fast-paced, internationally recognized creative enterprise.

skessing@artfxsigns.com

GENERAL MANAGER:

ISTVAN DECSY

A student of sign industry masters, Istvan is a vital link from old to new. His depth of knowledge is daunting – from masonry through metal fabrication to expert finishing and technical engineering, he does it all and with incomparable precision.

Istvan@artfxsigns.com

DESIGN MANAGER:

PAULA HANSEN

Starting as our screen printer, Paula honed a slew of technical skills including drafting, digital design and engineering, eventually taking charge of the design department. She is also a valued advisor to the president.

paula@artfxsigns.com

ART DIRECTOR:

Paul D’LUBAC

With a creative marketing background spanning 28 years in corporate America, Paul infuses a brilliant marketing sensibility into our design department.

paul@artfxsigns.com

SENIOR SALES REP/MARKETING:

CHEYNEY BARRIEAU

Former fashion model, current professional photographer, notable food influencer and social media marketing guru, Cheyney dynamically bolsters ARTfx’ front line with contemporary sophistication and savvy.

cheyney@artfxsigns.com

SENIOR PROJECT MANAGER:

TODD DERY

With years of practical experience in architectural rendering and graphic design, Todd brings a superb skill set to the ARTfx front line. Clients depend on him for expert oversight and impeccable organization.

tdery@artfxsigns.com

CHIEF ESTIMATOR:

BRIAN D’Annolfo

A veteran of several related construction trades such as glass installation, metal wall construction, architectural restoration and commercial masonry, Brian brings a broad breadth of experience to ARTfx’ quotations.

brian@artfxsigns.com

PROJECT MANAGER:

STEVEN RAVIS

A true building trade professional, Steven owned an interior construction business for 35 years before bringing his expertise to the ARTfx front line. Beyond his project oversight, Steven also assists with permitting.

steven@artfxsigns.com

ASSISTANT TO THE PRESIDENT:

TRACI SHEINTOP

After many years coordinating a family business, administration comes naturally to Traci. In addition, a master’s degree in counseling is often a valued asset when assisting the company’s top executive.

traci@artfxsigns.com

Permit Supervisor:

Lynda Laureano

ARTfx welcomed Lynda from the “other side of the table.” Previously, she served as a Hartford, Connecticut, zoning official. Skilled in regulatory research and interpretation, she understands firsthand state and municipal approval procedures.

lynda@artfxsigns.com

BUSINESS DEVELOPMENT & IT DIRECTOR:

Paul DeCrisantis

With a background in sales, engineering and computer technology, Paul develops ARTfx’ business programs to increase operational efficiency. Additionally, he is well known throughout our region’s business community and has served as the president of the local Chamber of Commerce.

pauldec@artfxsigns.com

Fine Artist / Muralist:

Michael Ulrich

Mike, an art school graduate, began his career as a billboard painter in New York City. In 1986, he opened Big Picture Studio, a large format printing company he ran for 30 years. At ARTfx, Mike oversees faux finishing and mural painting.

mike@artfxsigns.com

Master Mechanic / Woodwork:

Todd Gorman

Twenty years with ARTfx and another 15 in the display business translate to incalculable experience. Beyond his legendary woodworking capabilities, Todd is an accomplished sculptor, leathercrafter, painter, illustrator, photographer and all-around “Renaissance Man”.

todd@artfxsigns.com

Master Mechanic / Fabrication – Neon:

Heather Abiera

A graduate of the Art Institute of Chicago with a BFA in glass blowing and sculpture, Heather began her ARTfx career as a neon tube bender. 15 years later, she leads our fabrication department, managing nearly every critical aspect of the company’s most complex projects.

 

Master Mechanic / Fabrication – Installation:

Jim StGermaine

A 30-year veteran in the sign business, Jim has spent much of his time as an installer. Now, as a chief fabricator in the ARTfx shop, he focuses on the details of sign construction which facilitate ease of installation and service. 

 

Master Mechanic / Engineering – Fabrication:

Mike Bastis

“I bring renderings to reality.” It’s a humble claim for a multi-skilled veteran of the trade. Starting in 1976 as a helper in his father’s sign shop, Mike heads ARTfx’ engineering and CNC machining. He also “pinch-hits” for every position in the shop.

 

Master Mechanic / Welding:

Tim DeGreenia

A veteran of the U.S. Navy Seabees and a certified welder for over 30 years,
Tim applies his expertise to everything from underground steam lines to hundred foot pylon signs. When structural safety is a critical factor, ARTfx depends on
experts like Tim.

 

Master Mechanic / Heavy Equipment:

Brandon Savoie

There’s not much in the way of backhoes, skidsters, dump trucks or snow plows that Brandon hasn’t commandeered. At ARTfx, he gets to the bottom of things while managing our excavations, and stays on top of matters hoisting our signs sky high. 

 

Master Mechanic / Installation:

Carlos Tapia

He started on the top… hanging billboards for the outdoor advertising trade. At ARTfx, Carlos controls many of the more involved ARTfx installations, making certain the end result matches the plan.  

 

Graphics Department Manager:

Sara Lock

Whether printed, stenciled or lettered with vinyl, the majority of ARTfx’ work passes through Sara’s hands before it leaves the facility. Additionally, she oversees all of our mural installations, window graphics and vehicle wrap applications.

sara@artfxsigns.com

Accounting:

Donna Vumback

She started her bookkeeping career behind a hand-written ledger, penning in accounting entries and typing invoices on an IBM Selectric. In other words, Donna has balanced books a bit. At ARTfx, her experience is invaluable.

accounting@artfxsigns.com

Fabrication / Electronics:

Corey Perrault

A self-described “Navy Brat,” Corey grew up in three countries and 13 states. With a tinkerer’s knack for fixing things and the personal motto, “If there’s a wall, I’ll scale it,” Corey manages our servicing and oversight of electronic signs.

 

Road Crew Specialist:

Ben Rice

If a worker in an ARTfx uniform shows up at your business wearing a perpetual smile, there’s a good chance it’s Ben. He’s a guy that maintains his cool and a positive attitude through the most difficult assignments. 

 

Painting Technician:

Irv Suprenaut

Despite 45 years of experience in the spray-painting and powder-coating trades, Irv states with modest reflection, “Whether I’ve been doing this for a long time or not, I want to learn something new every day.”  

 

Painting Technician:

John McGovern

Accuracy… it’s the critical component of spray painting. Is the color correct? Is the surface dust free? How about the sheen level? As the Northeast U.S. Dart Champion, John aims for perfection in his painting. It’s just like throwing a bull’s eye.  

 

Plant Supervisor / Installation:

Alex Pytel

A trade license is required for sign installation and service. In Connecticut, it is mandated by the Department of Consumer Protection. Although he has switched roles from road crew to facilities, Alex has proudly held a sign license for 15 years.  

 

Fabrication / Letters – Glass:

Mike DelGiudice

Known as the “The Glassman,” Mike‘s career began many years back as a glazier in his father’s glass shop. Now, a long-term ARTfx veteran, he fabricates illuminated letters and oversees any projects involving glass.  

 

Fabrication / Assembly:

Merle Smith

From years on the ARTfx road crew to the ARTfx shop, Merle expanded his lengthy skill repertoire to include welding and sheet metal fabrication. In his spare time, he relaxes fixing small engines of all kinds. 

 

Installation:

Vinnie Socasi

There’s a lot about Vinnie that is arresting. Before he worked on the ARTfx installation crew, he was a traffic cop in Ecuador. Although he’s traded his ticket book for an electric drill, he still directs traffic in the field.  

 

Photos by Todd Gorman