The ARTfx Observer | May 2024 For more than a century, illuminated signs have defined the character of our streetscapes. From the buzzing glow of a corner diner to the towering spectacle of Times Square, the story of how we light up the night is one of... In today’s complex marketplace and associated visual landscape, companies and establishments must stand out and make an impression on their potential target audience. While digital marketing and online advertising have become dominant, traditional forms of... 